DIGITAL ADVERTISING + CREATIVE STRATEGY FOR YOUR FRIENDLY ONLINE TRAVEL RETAILER
(work DEVELOPED FOR A PITCH)
my role: SENIOR DESIGNER AT ESSENCE GLOBAL
a data-driven ad
the right place + the right time + the right content
Booking.com asked our team to develop a full-funnel, hyper-relevant experience.
BECAUSE UNDERSTANDING YOUR USER IS STEP #1
LOTS OF WIREFRAMING
FINAL PROPOSED CREATIVE
CONTENT POWERED BY BOOKING.COM AND/OR pUBLICLy-available APIs
My solution was one that mimics the depth and range of Booking.com's offerings. The work showcases one potential scenario, targeted towards European users with an upcoming holiday weekend.
Responsible for all creative shown here, including user flow and wireframes.
Creative Director: Gannon Mooney