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Booking.com Ad

 

BOOKING.COM


DIGITAL ADVERTISING + CREATIVE STRATEGY FOR YOUR FRIENDLY ONLINE TRAVEL RETAILER
(work DEVELOPED FOR A PITCH)

my role: SENIOR DESIGNER AT ESSENCE GLOBAL

 
 
 
 


a data-driven ad

the right place + the right time + the right content

Booking.com asked our team to develop a full-funnel, hyper-relevant experience.


 

CUSTOMER JOURNEY

BECAUSE UNDERSTANDING YOUR USER IS STEP #1

BookingUserFlow.png

 

 


 
LOTS OF WIREFRAMING

BookingWireframes.png
 
 

 

 

 

FINAL PROPOSED CREATIVE

CONTENT POWERED BY BOOKING.COM AND/OR pUBLICLy-available APIs

My solution was one that mimics the depth and range of Booking.com's offerings. The work showcases one potential scenario, targeted towards European users with an upcoming holiday weekend.

 
 
 
 
 

 

Responsible for all creative shown here, including user flow and wireframes.

Creative Director: Gannon Mooney

2017