DIGITAL ADVERTISING + CREATIVE STRATEGY FOR YOUR FRIENDLY ONLINE TRAVEL RETAILER
my role: SENIOR DESIGNER AT ESSENCE GLOBAL
a data-driven ad
the right place + the right time + the right content
The ask: to develop a full-funnel, hyper-relevant experience to capture new users.
BECAUSE UNDERSTANDING YOUR USER IS STEP #1
THEN, LOTS OF WIREFRAMING
CONTENT POWERED BY BOOKING.COM AND/OR pUBLICLy-available APIs
My proposed solution was one that mimics the depth and range of Booking.com's offerings. The work showcases one potential scenario targeted towards European users with an upcoming holiday weekend.
(I took that photo in the background!)
Responsible for all creative shown here, including user flow and wireframes.
Developed for a pitch (sadly, we didn’t win the work — but I’m still proud of it).
Creative Director: Gannon Mooney