DIGITAL DISPLAY • STRATEGY
Booking.com asked our team at Essence to develop a flexible, data-driven ad that could speak to users in the right place, at the right time, with the right content.
A FULL-FUNNEL EXPERIENCE
The creative was informed by traveler behavior from inspiration through conversion. We began with a deep-dive into our target user to ensure we knew what would motivate them, and when.
Extensive wireframing and content planning followed our user analysis. We considered a range of approaches, from modular frameworks to individual multi-panel ads.
My proposed solution was an immersive, app-like ad that mimics the depth and range of Booking.com's offerings. The sample below showcases one potential scenario, targeting European users with an upcoming holiday weekend and highlighting great nearby destinations.
All content shown is powered by Booking.com and/or publicly-available APIs.
Senior designer on the project. Responsible for all creative shown here.
Creative Director: Gannon Mooney
Proposed pitch creative. Designed at Essence, spring 2017.