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Booking.com Ad

 

BOOKING.COM AD


DIGITAL DISPLAY  •  STRATEGY

Booking.com asked our team at Essence to develop a flexible, data-driven ad that could speak to users in the right place, at the right time, with the right content.

 
 
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A FULL-FUNNEL EXPERIENCE

The creative was informed by traveler behavior from inspiration through conversion. We began with a deep-dive into our target user to ensure we knew what would motivate them, and when.

 

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OUR PROCESS

Extensive wireframing and content planning followed our user analysis. We considered a range of approaches, from modular frameworks to individual multi-panel ads.

 

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AN IMMERSIVE, APP-LIKE AD

My proposed solution was one that mimics the depth and range of Booking.com's offerings. The sample below showcases one potential scenario, targeted towards European users with an upcoming holiday weekend and highlighting great nearby destinations.

All content shown is powered by Booking.com and/or publicly-available APIs.
 

 
 
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Senior designer on the project. Responsible for all creative shown here, including user flow and wireframes.

Creative Director: Gannon Mooney

Proposed pitch creative. Designed at Essence, spring 2017.