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Booking.com Ad

 

BOOKING.COM


DIGITAL ADVERTISING + CREATIVE STRATEGY FOR YOUR FRIENDLY ONLINE TRAVEL RETAILER

my role: SENIOR DESIGNER AT ESSENCE GLOBAL

 
 
 
 


a data-driven ad

the right place + the right time + the right content

The ask: to develop a full-funnel, hyper-relevant experience to capture new users.

 

CUSTOMER JOURNEY

BECAUSE UNDERSTANDING YOUR USER IS STEP #1

BookingUserFlow.png

 

 


 
THEN, LOTS OF WIREFRAMING

BookingWireframes.png
 
 

 

 

 

FINAL CREATIVE

CONTENT POWERED BY BOOKING.COM AND/OR pUBLICLy-available APIs

My proposed solution was one that mimics the depth and range of Booking.com's offerings. The work showcases one potential scenario targeted towards European users with an upcoming holiday weekend.

(I took that photo in the background!)

 
 
 
 
 

 

Responsible for all creative shown here, including user flow and wireframes.
Developed for a pitch (sadly, we didn’t win the work — but I’m still proud of it).

Creative Director: Gannon Mooney

2017