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The project: digital advertising + creative strategy for your friendly online travel retailer

My role: senior designer at Essence Global


Essence’s creative shop focuses on helping clients deliver the right content (in the right place, and at the right time) through smart, data-driven design. asked our team to develop a full-funnel, hyper-relevant experience to capture new users.


The Customer Journey

Because understanding your user is the first step


 Ad Wireframes


 Proposed Creative

My suggested solution was one that mimics the depth and range of’s offerings. The work showcases one potential scenario targeted towards European users looking forward to an upcoming holiday weekend. All content is powered by and/or publicly-available APIs.

(I took the photo in the background, too!)


Responsible for all creative shown here, including user flow and wireframes. Work developed for a pitch.

Creative Director: Gannon Mooney