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Clyde Golden

Clyde Golden


branding, web, and print design + copywriting for a creative agency
 

 

 

 

A SEATTLE-BASED SHOP

NAMED AFTER THE OWNER’S DOG, CLYDE (HE’S A GOLDEN RETRIEVER MIX)

Clyde Golden is focused on providing value to their clients via informed, thoughtful solutions.

 

CLEAN, SMART, AND EARNEST

#GOALS

Our identity development began with a few keywords, brainstorms over coffee, and sketches.

The resulting brand mark does double duty as a monogram and wink to wayfinding. It was inspired by the founder's love for sailing (and, of course, his passion for helping his clients find their way).

On the whole, I hoped the brand would feel clever, approachable, and a bit unexpected.

 

 
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Sole designer on the project. 

Responsible for the branding concept and execution, site design, custom icons, and design/authorship of the style guide. 

Winter 2017.