branding, web, and print design + copywriting for a creative agency
A SEATTLE-BASED SHOP
NAMED AFTER THE OWNER’S DOG, CLYDE (HE’S A GOLDEN RETRIEVER MIX)
Clyde Golden is focused on providing value to their clients via informed, thoughtful solutions.
CLEAN, SMART, AND EARNEST
Our identity development began with a few keywords, brainstorms over coffee, and sketches.
The resulting brand mark does double duty as a monogram and wink to wayfinding. It was inspired by the founder's love for sailing (and, of course, his passion for helping his clients find their way).
On the whole, I hoped the brand would feel clever, approachable, and a bit unexpected.
Sole designer on the project.
Responsible for the branding concept and execution, site design, custom icons, and design/authorship of the style guide.