my role: SeNIOR designer AT ESSENCE GLOBAL
essence + google
RELEVANCY IS KEY
Essence is an agency focused on smart, data-driven (programmatic) advertising. The creative changes based on time (of year, week, day), user location, weather, and a range of other variables.
My team partnered closely with Google to build digital ads celebrating the launch of the Pixel 2.
TARGETED DISPLAY ADS
HIGHLIGHTING THE DEVICE CAMERA
(SAMPLE creative shown frame-by-frame)
DEPLOYED BASED ON DYNAMIC TRIGGERS
INTERACTIVE REFINERY29 MASTHEAD
Creative Director: Gannon Mooney
Copywriter: Stefanie Frank