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Google Pixel

 

GOOGLE PIXEL


DIGITAL ADVERTISING

my role: SeNIOR designer AT ESSENCE GLOBAL

 
 
 
 

essence + google

RELEVANCY IS KEY

Essence is an agency focused on smart, data-driven (programmatic) advertising. The creative changes based on time (of year, week, day), user location, weather, and a range of other variables.

My team partnered closely with Google to build digital ads celebrating the launch of the Pixel 2.

TARGETED DISPLAY ADS

HIGHLIGHTING THE DEVICE CAMERA
(SAMPLE creative shown frame-by-frame)

 
 
 
 



ALTERNATE VERSIONS

DEPLOYED BASED ON DYNAMIC TRIGGERS

 

INTERACTIVE REFINERY29 MASTHEAD

PROPOSED CREATIVE

 
 

Creative Director: Gannon Mooney
Copywriter: Stefanie Frank

2016–2017