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Johnson's Auto Repair

 


JOHNSON'S AUTO REPAIR


BRANDING, WEB, AND PRINT DESIGN FOR A LOCAL BUSINESS

MY ROLE: FREELANCE DESIGNER
 

 
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Johnson's Auto Repair is a neighborhood shop in north Seattle. They’re a little old school, but in the best way—honest and direct with their customers.

My task was to develop a friendly, fresh brand system that paid homage to the shop's roots without feeling old-fashioned.

 

INSPIRATION

A BIT OF MY MOODBOARD

 
 
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THE FINAL CREATIVE

Logo + business card, site design, and photoshoot direction.
 

 
 
 

A simple, single-page site enables customers old and new to easily contact the shop. Links to third-party review sites, business history, and friendly portraits create a sense of trust and accountability that's totally welcome in the car repair industry.

 
 
 
 


Photographer: Jared Price
Copywriter / Project Manager: Jon Friesch

2013 – 2014