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Johnson's Auto Repair

 

JOHNSON'S AUTO REPAIR


BRANDING, WEB, AND PRINT DESIGN FOR A SEATTLE BUSINESS
 

 
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A SMALL, FAMILY-RUN BUSINESS

ESTABLISHED 1949

Johnson's Auto Repair is a neighborhood shop in north Seattle. They’re a little old school, but in the best way — honest and direct with their customers. Their previous identity was old school in the worst way.

My task was to develop a friendly, fresh brand system that paid homage to the shop's roots without feeling old-fashioned.

 

INSPIRED BY

(A BIT OF MY MOODBOARD)

Strong, clean design; vintage auto paraphernalia; simple color palettes. 
 

 
 
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THE FINAL CREATIVE

Logo + business card, site design, and photoshoot direction.
 

 
 
 


A SIMPLE WEB PRESENCE

FLUID, TOO

A simple, single-page site enables customers old and new to easily contact the shop. Links to third-party review sites, business history, and friendly portraits create a sense of trust and accountability that's totally welcome in the car repair industry.

 
 
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Sole designer on the project.

Responsible for the branding concept/execution, site design, copy editing, and art direction of an on-site photoshoot.

Photographer: Jared Price
Copywriter/Project Manager: Jon Friesch

Freelance, 2013 – 2014.