NORDSTROM PREFERENCE CENTER
WEB DESIGN FOR AN EMAIL SIGN-UP PAGE
my role: SENIOR DESIGNER AT RESPONSYS
DRIVING EMAIL SIGN-UP
VIA Visibility AND EASE OF USE
Nordstrom's existing email opt-in form was difficult to find on their site and their subscription rate was really low (naturally). We were asked to achieve two things: improved form prominence and enhanced data collection.
Concerned that site visitors may balk at the sheer number of requested form fields, my team proposed a simple multi-page experience that breaks the steps down. The only truly required information — the user's email address — is requested on the first frame, and frames two and three visually manage expectations and track progress.
Proposed creative (something about budgets).
Art Director: Tanya Williams
Copywriter: Alissa Kline