NORDSTROM PREFERENCE CENTER
web design for an email sign-up form
DRIVING EMAIL SIGN-UP
VIA Visibility AND EASE OF USE
Nordstrom's existing email opt-in form is difficult to find on their site, and the numbers are correspondingly low. Our client hoped to improve prominence of the form and collect additional user information.
Concerned that site visitors may balk at the sheer number of form fields, my team developed a simple multi-page experience that breaks the steps down. The only truly required information — the user's email address — is requested on the first frame, and frames two and three visually manage expectations and track progress.
Senior designer on the project.
Art Director: Tanya Williams
Copywriter: Alissa Kline
Proposed creative. Designed at Responsys, winter 2013.