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Nordstrom Preference Center

 

NORDSTROM PREFERENCE CENTER


WEB DESIGN FOR AN EMAIL SIGN-UP PAGE

my role: SENIOR DESIGNER AT RESPONSYS
 

 
 

 


DRIVING EMAIL SIGN-UP

VIA Visibility AND EASE OF USE

Nordstrom's existing email opt-in form was difficult to find on their site and their subscription rate was really low (naturally). We were asked to achieve two things: improved form prominence and enhanced data collection.

Concerned that site visitors may balk at the sheer number of requested form fields, my team proposed a simple multi-page experience that breaks the steps down. The only truly required information — the user's email address — is requested on the first frame, and frames two and three visually manage expectations and track progress.

 

 
 
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Proposed creative (something about budgets).

Art Director: Tanya Williams
Copywriter: Alissa Kline

2013