STARBUCKS DESIGN SYSTEM
DESIGNER- AND DEVELOPER-FRIENDLY EMAIL FRAMEWORK
my role: SENIOR DESIGNER AT STARBUCKS
achieving consistency and accessibility
while streamlining production
When I joined the internal Creative Studio in the spring of 2018, Starbucks’ email program needed a bit of help. The creative was beautiful but inconsistent across verticals (and designers) and didn’t abide by industry best practices.
After completing an audit of the primary programs to gain an understanding of content and potential use cases, I partnered with our deployment team to create a designer- and developer-friendly pattern library. Our new approach prioritizes best practices like mobile-first design and live text while enhancing visual consistency and ease of production.
THE LIBRARY CURRENTLY HOUSES AROUND 40 MODULES
GRID + SAMPLE SPECS
CREATED FOR EACH AND EVERY MODULE
2018 – 2019