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Nordstrom Preference Center

 

NORDSTROM PREFERENCE CENTER


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Nordstrom's existing email sign-up form is difficult to find on their site, and the opt-in numbers are correspondingly low. Our client hoped to improve prominence of the form and collect additional user information with a new design.

Concerned that site visitors may balk at the sheer number of form fields, my team developed a simple multi-page experience that breaks the steps down. The only truly required information — the user's email address — exists on the first frame, and frames two and three visually manage expectations and track progress.

 

 


Senior designer on the project.

Art Director: Tanya Williams
Copywriter: Alissa Kline

Proposed creative only. Designed at Responsys, winter 2013.