email DESIGN + CREATIVE STRATEGY FOR REI
PRODUCT + INSPIRATION + BEST PRACTICES
did you know Teva is pronounced teh-vah?
Gearmail — REI's promotional email stream — requires a delicate balance between product, inspirational content, current campaign direction, and email best practices.
As the lead designer on REI, I created the template shell along with individual emails, and worked with the larger team including strategy and account services to develop program recommendations: I helped develop, implement, and document A/B testing plans, sourced and analyzed competitive samples, and presented in quarterly client-facing planning meetings.
Senior designer on the account.
Designed at Oracle/Responsys, 2013 – 2015.