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REI Transactional Guidelines

 

REI TRANSACTIONAL GUIDELINES 


branding AND CREATIVE STRATEGY + COPYWRITING FOR REI’S EMAIL PROGRAM

MY ROLE: SENIOR DESIGNER AT ORACLE
 

 
 
 
 


 

REI'S TRANSACTIONAL EMAIL PROGRAM

30+ UNIQUE TRIGGERED COMMUNICATIONS 

REI sends a range of data-driven, automated, complex messages (like order confirmations and shipment emails and all sorts of notifications). My team was asked to overhaul their program, from strategy through visual execution. First, we needed a system (I love systems).


 
 
 
 
 
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Partnered with art director Kathryn Alva to develop the program approach.
Style guide re-worked for online display.

2015