REI TRANSACTIONAL GUIDELINES
branding AND CREATIVE STRATEGY + COPYWRITING FOR REI’S EMAIL PROGRAM
MY ROLE: SENIOR DESIGNER AT ORACLE
REI'S TRANSACTIONAL EMAIL PROGRAM
30+ UNIQUE TRIGGERED COMMUNICATIONS
REI sends a range of data-driven, automated, complex messages (like order confirmations and shipment emails and all sorts of notifications). My team was asked to overhaul their program, from strategy through visual execution. First, we needed a system (I love systems).
Partnered with art director Kathryn Alva to develop the program approach.
Style guide re-worked for online display.