STARBUCKS DESIGN SYSTEM
DESIGNER- AND DEVELOPER-FRIENDLY EMAIL FRAMEWORK
my role: SENIOR DESIGNER AT STARBUCKS
achieving consistency and accessibility
while streamlining production
When I joined the internal Creative Studio in the spring of 2018, Starbucks’ email program needed a bit of help. The creative was beautiful, but inconsistent across verticals — and designers — and didn’t abide by industry best practices.
After completing an audit of the primary programs to gain an understanding of content and potential use cases, I partnered with our deployment team to create a designer- and developer-friendly pattern library. Our new approach prioritizes best practices like mobile-first design and live text while enhancing visual consistency and ease of production.
THE LIBRARY CURRENTLY HOUSES AROUND 40 MODULES
GRID + SAMPLE SPECS
CREATED FOR EACH AND EVERY MODULE
Responsible for all creative shown, including sample module executions.
2018 – 2019