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Starbucks Newsletter

STARBUCKS NEWSLETTER


SYSTEMS + EMAIL DESIGN
 

My team used to refer to the Starbucks Newsletter as a junk drawer (affectionately, of course).
AKA: it needed a little help.

 
 
 

The Starbucks newsletter houses a wide variety of content: product announcements, promotional campaigns, social impact messaging, tips and tricks, Starbucks Rewards acquisition, partnership up-sells, and on and on and on.

 PACKAGING

SPOT GLOSS ♡


 Elm’s rotating offering requires a flexible packaging system: I created a single bag design that can be mass produced, an easily-editable, non-designer-friendly label, and a hand-picked color palette used to differentiate each coffee.

 

 
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  menu board 

HOT TIP: TRY THE HAZELNUT MILK

 
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Fall 2017 – spring 2018.