SYSTEMS + EMAIL DESIGN
My team used to refer to the Starbucks Newsletter as a junk drawer (affectionately, of course).
AKA: it needed a little help.
The Starbucks newsletter houses a wide variety of content: product announcements, promotional campaigns, social impact messaging, tips and tricks, Starbucks Rewards acquisition, partnership up-sells, and on and on and on.
♡ SPOT GLOSS ♡
Elm’s rotating offering requires a flexible packaging system: I created a single bag design that can be mass produced, an easily-editable, non-designer-friendly label, and a hand-picked color palette used to differentiate each coffee.
HOT TIP: TRY THE HAZELNUT MILK
Fall 2017 – spring 2018.