BookingThumb.png

Starbucks Newsletter (real)

 

STARBUCKS NEWSLETTER


SYSTEMS + EMAIL DESIGN

The Starbucks Newsletter houses all sorts of content: product announcements, promotional campaigns, social impact messaging, tips and tricks, Starbucks Rewards acquisition, partnership up-sells, and on and on and on.

 
 
BookingDeviceMockup1.png
 
 

 

 

A FULL-FUNNEL EXPERIENCE

TRAVEL INSPIRATION → CONSIDERATION → CONVERSION

I began by mapping our user journey to ensure we understood what would motivate our target audience (and *when* it would motivate them).
 

BookingUserFlow.png

 

 

 

OUR PROCESS

WIREFRAMES FOR DAYS

Extensive wireframing and content planning followed our user analysis. We considered a range of approaches, from modular frameworks to individual multi-panel ads.

BookingWireframes.png
 
 

 

 

 

AN IMMERSIVE, APP-LIKE AD

CONTENT POWERED BY BOOKING.COM AND/OR a pUBLICLy-available API

My proposed solution was one that mimics the depth and range of Booking.com's offerings. The sample below showcases one potential scenario, targeted towards European users with an upcoming holiday weekend and highlighting great nearby destinations.

 
 
BookingDeviceMockup1.png
BookingDeviceMockup2.png
 
 
BookingDeviceMockup3.png
BookingDeviceMockup4.png
 

 

Senior designer on the project. Responsible for all creative shown here, including user flow and wireframes.

Creative Director: Gannon Mooney

Proposed pitch creative. Designed at Essence, spring 2017.